Press release

NUPUR SANON ACING HER FASHION GAME AT TACO BELL’S CHEESYWEEN PARTY

India, 1st November 2021: Creating a fashion statement in her ravishing look, popular Bollywood singer and actor, Nupur Sanon was seen celebrating Halloween with Taco Bell at their Cheesyween party in the capital city. Engaging with her fans at the party, Nupur looked excited and resplendent dressed in a yellow glittery ensemble with minimal dewy and glossy make up, accompanied with funky accessories and hair extensions to add the required pop of color.

                                     NUPUR SANON ACING HER FASHION GAME AT TACO BELL’S CHEESYWEEN PARTY 2

From traditional to western outfits, Nupur has always been on top of her fashion game. In each look, her grace and girl-next-door persona is well-reflected as she continues wins the hearts of her fans. Extending her excitement on social media, Nupur was seen sharing glimpses from her time at the Cheesyween party. She was seen interacting with key influencers, while enthusiastically trying out the Taco Bell’s newly launched Grilled Cheese Burrito and Quesadilla. A cheese lover’s paradise, both these delightful offerings by the brand offers consumers an opportunity to feel the real cheese experience they deserve. With grilled cheese on the outside and two blend cheese on the inside, the Grilled Cheese Burrito and Quesadilla are the perfect choices for a scrumptious treat.

I was at the Cheesyween Party hosted by @tacobellindia this weekend and it was indeed a very cheesy and thrilling experience! 

It was a pleasure to have all cheese lovers in one room! The fanatic in me dug right into Taco Bell’s new menu additions – the Grilled Cheese Burrito and Quesadilla which were nothing but delightful. You must try them!  

#LiveForTheCheese #TacoBellIndia #Collab

 Going the extra mile to make Halloween memorable, the party by Taco Bell was aptly timed with the launch of the brand’s delightful new launches. Striving to tap the extensive Gen Z fan base, the brand created an engaging Chombie (Cheese Zombie) AR filter to give their fans the exclusive Cheesyween experience right at the comfort of their home. Early last week, Nupur was also seen trying the Chombie filter on social media while encouraging her fans to try the fun filter.

Nupur’s 4 million followers on Instagram resonated with her festive spirit and joined the celebrations by applauding her post with 6K + likes and 100+ comments on her post in less than an hour to her go-live. Her fans expressed FOMO of not joining Cheesyween through comments like ‘Wish I could be a part of the Cheesyween too @tacobellindia’ and ‘Halloween with @tacobellindia looks fun! But major #FOMO happening :/’.

 About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing in international markets.

About Burman Hospitality Private Limited:

Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible.

Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experiences. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.

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