Raksha Bandhan & Lal Singh Chadha  Even Out The Length Issue In Theatres


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Raksha Bandhan and Lal Singh Chadha
Raksha Bandhan and Lal Singh Chadha
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For once  film exhibitors are  breathing  sigh of relief about the length  of the films on release on August 11. Although at  3 hours and  fortytwo minutes Lal Singh Chadha  lives up to Aamir Khan’s tradition of lengthy films , next  week’s other  major Hindi release  Raksha  Bandhan is just  a 100 minutes in length,which makes it, arguably, the shortest film  of Akshay Kumar’s career.

 Exhibitors  are  much relieved.

Says  Roshan Singh a prominent exhibitor  from Bihar, “Aamir Khan’s films are known to be  lengthy. So we were  prepared  for Lal Singh Chadha to be a long film. But we also thought Raksha Bandhan would be  lengthy, since Akshay Kumar’s recent films have all been over-long. However the length of the two films, one long the  other short, now makes it possible  for us to  screen  an  equal  number of  shows  for both films.”

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Which  of  the two  films  does  Bihar’s film exhibitor  Suman Sinha see as  the better bet? “Hard  to say. Aamir has a staunch  viewership. Akshay’s recent films have bombed. But Raksha Bandhan is releasing on  Raksha  Bandhan, so it will get a tailormade customized audience. Both films  have  long weekends  beginning Thursday  August  11 to  consolidate their  positions.”