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Roohi Gets A Heartening 2.75 Crore Start…Trade Analysts Pitch In

Roohi Review: It Is Just The Antidote For Covid That Will Jab You In Your Funnybones
Written by Subhash K . Jha

It’s time to  dance for Janhvi Kapoor and her two co-stars Rajkummar Rao  and Varun Sharma who have what looks like  a hit on their hands. A  year after Covid closed down theatres  audiences have shown up in  encouraging numbers  at  multiplex  theatres across  the country to see Roohi.The film has  collected approximately 2.75 crore rupees  on the day  of its release which  during these  times of  the pandemic is extraordinary.

Janhvi Kapoor is  in  a daze. “I can’t believe we  actually got the audience  to come.We had hoped   it would happen. Now  that it has happened I am grateful to  the  audience who braved  the Covid  to  see our film.”

Maharashtra’s prominent  movie  exhibitor Akshaye Rathi feels the  relative success  of Roohi is an encouraging sign. “Roohi is a very important film for the Hindi film fraternity because it has kickstarted the process of building momentum of cinema consumption across the country. The footfalls at multiplexes as well as single screens have been very encouraging & the growing numbers will only encourage more film makers to release their films. I applaud Jio Studios and Dinesh Vijan’s decision to release Roohi theatrically at a time when many exhibitors were starting to lose hope & giving them a reason to stick on till better times prevail.”

Adds  trade analyst Girish Johar, “Its heartening to see that despite Covid-19 rising cases, and  pandemic still rampant, and with  cinema attendance curtailed by  government guidelines,   the audiences did come to give  a decent start  to ROOHI on a  partial holiday Thursday release. This very clearly shows that the audiences are ready to come to the theatres provided they are offered exciting cinema. So Roohi has definitely added in firming up the cinema business to a decent start. Let’s hope that the trend continues now.”

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 “People  are  liking the mix of horror and comedy.  If Roohi had been released during normal times  without the  crisis  of contagion  it would have been an even bigger hit than Stree which  was  from the same producers  as Roohi,” says  Roshan Singh a major exhibitor in Bihar.

“Collections of Roohi   are  definitely encouraging . Youngsters who  are  the  target audience are coming   out  in good numbers. Now I am looking forward  to Sanjay Gupta’s Mumbai Saga  next week. That  will give us  a broader picture,”  says Kishan Damani a prominent film distributor in  Bihar.

 While Roohi  gives us  reason to hope the  other release this week A  Time To Dance is  a complete washout wiping off Isabelle Kaif’s career even  before  it started.

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