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The Bollywood Boxoffice Does A Turn-Around
Looking back at the first three months of 2022. The boxoffice clearly made a dramatic turn-around thanks mainly to one money spinner which proved to be the greatest boxofffice of all times.
History has been made in Vivek Agnihotri’s The Kashmir Files, not only because it brought to light a sorry sordid chapter of Indian history, but also because it accrued the volume of revenues that no Hindi film can boast of. Made at a cost of Rs 6-7crores The Kashmir Files has so far collected Rs.280 crores at the turnstiles, and still counting.
Vivek Agnihotri says he is not counting. “I am not really into profits and losses. Even if The Kashmir Files was not such a boxoffice success, I would make the films that I want to make and not the films that I am expected to.”
Vivek is happy for his producer Abhishek Aggarwal who has overnight become a rival producer to the likes of Sajid Nadiadwala.
Speaking of Nadiadwala, his Bachchan Pandey released in March 2020 was completely steamrollered by The Kashmir Files, his second flop in a row after Tadap, and it’s time for the producer to do some soul-searching on the sensitive subject of What Audiences Want.
We can safely tell you they don’t want imbecilic escapism in their cinema entertainment.
Maharashtra film exhibitor Akshay Rathi finds the boxoffice turn-around absolutely incredible. “There was a serious bit of pent-up demand for recreational activities after being stuck for two years at home.That demand was satiated by content which was top-of-the-line and compelling, The Kashmir Files , Gangubai Kathiawadi, RRR, Spiderman. Sooryavanshi…all very inviting. I am very sure this trend will continue, unless there is another wave which seems unlikely. I am pretty hopeful the losses of the last two years will be compensated for during the coming months and years.”
Say trade analyst and producer Girish Johar, “We did miss the earlier weeks of 2022 due to the third wave and restrictions did come off slowly.So the box office was almost nil. But thereafter the tidings have been good for the Hindi Box Office. Well , at least the surge or an upswing can be clearly seen. Gangubai Kathiawadi, The Kashmir Files, RRR, have clearly led the pack followed by Badhai Do,Jhund, Bachchan Pandey. On pure numbers basis, we are at a low quarterly vis a vis before the pandemic. But happy to see that thee wheels have started churning and audiences have started to come back to cinemas. Pretty optimistic that the coming months of the year audiences in a revenge movie-watching mood , will pur into theatres.”
Before The Kashmir Files, Sanjay Leela Bhansali’s Gangubai Kathiawadi set the ball rolling for 2022, crossing the 100-crore mark in no time at all. Its total boxoffice collection so far is nearly 180 crores.
The third major successs in the first three months of 2022 is S S Rajamouli’s RRR. Though the film has underperformed severely at the boxoffice it is still in the successful zone.
Says Girish Johar, “The film has achieved a tremendous feat.Post the pandemic times it is setting new benchmarks. RRR has been appreciated in all languages and is doing well in all respective languages box office, which is no small achievement in today’s times. Clocking more than Rs 500 crores globally in its first weekend and still holding steadily on weekdays despite a wide release, is truly commendable. It has also started a narrative unifying the film industry as an Indian Film Industry rather than region-specific, which is the right way a move forward for Indian Cinema.”
Trade analyst Atul Mohan opines, “The first quarter of the year held a great promise for the film industry to level up with the pre-Covid19 times. However, for various reasons, the film industry has not been able to realize that promise. The exhibition trade reopened post- pandemic, initially with restrictions of limited capacity, which opened upto 100% step by step. Maharashtra being the main market for Hindi films, was the last to give full-occupancy permission. In my opinion the quarter can be termed as just average with THE KASHMIR FILES saving the day for us. The first-quarter usually contributes to 18 to 20% of annual box-office. The first 3 months of last 3 years were in the range of 650-800 crores on an average but this year the numbers are just around 450 crores. The film industry, though yet to see pre-pandemic numbers, is making its way to recovery. The reason to be happy is that we are getting back in business, slowly but steadily.”
Summing up the turn-around at the boxoffice during the first three months of 2022 producer-director Suneil Darshan says, “At the outset, the audiences are back in cinemas with gutso.However, it’s all about content with entertainment and relatability as seen in The Kashmir Files, Gangubai Kathiawadi and RRR on one side, and fare that’s off-the mark-inspite of the top stars(Bachchan Pandey, Jhund, Radhe Shyam and Attack) on the other hand.”
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Aamir Khan’s Sister Plays Shah Rukh’s Mother In Pathaan

Ever since Pathaan released on Wednesday, audiences have been curious to know who is the woman who plays Shah Rukh Khan’s adoptive mother in Afghanistan. The stately lady with royal looks is none other than the late producer Tahir Hussain’s daughter and Aamir Khan’s elder sister Nikhat Khan.
Nikhat has been closely associated with the film industry and has helped her father in the production of his films like Dulha Bikta Hai and Tum Mere Ho.
Nikhat has acted earlier in the Akshay Kumar starrer Mission Mangal , Ajay Devgan’s Tanhaji and in Sandh Ki Aankh(as a Maharani).
For Pathaan, it was Shah Rukh Khan who suggested Nikhat Khan should play his foster-mother in Afghanistan who names him ‘Pathaan’. It proved to be an inspired piece of casting, as audience have loved Nikhat Khan’s cameo.
It is heartwarming that all three Khan superstars are associated with Pathaan in one way or the other.
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Anurag Kashyap’s New Film Is About Love Jihad

Love Jihad, whatever that means, is the theme of Anurag Kashyap’s new film Almost Pyaar With D J Mohabbat.
Debutant Karan Mehta plays a Muslim boy in an intense relationship with Alaya F who plays a Hindu girl.Kashyap has spared the audience none of the ugliness that such a relationship generates among social-media bouncers, the self-styled guardian of morality .
In the hardhitting powerful and pertinent film a bigot is heard commenting snidely, “These people first talk about Mohabbat. Then they talk about Mohammed.”
Happily and surprisingly, the Central Board Of Film Certification gave the film a ‘UA’ certificate with no cuts: a rare non-‘A’ film of Kashyap.
So far Kashyap and his team have kept the Love Jihad part of the plot out of all media interaction.
But the cat is now out of the bag.
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Samantha Ruth Prabhu to Star Alongside Varun Dhawan in Prime Video’s Indian Original Series , Samantha Speaks

Samantha Ruth Prabhu will be starring alongside Varun Dhawan in the Indian installment of the Citadel universe, the global-event series from Prime Video and the Russo Brothers’ AGBO. The untitled Citadel series based out of India is being helmed by renowned creator duo Raj & DK (Raj Nidimoru and Krishna DK), who are the showrunners and directors.
The local installment is written by Sita R. Menon, along with Raj & DK. The streaming service also confirmed that the production is currently underway in Mumbai. After this, the unit will head to North India and then onwards to international locales like Serbia and South Africa.
Richard Madden (Bodyguard) and Priyanka Chopra Jonas will star in the first-to-launch series within the Citadel universe, which comes from the Russo Brothers’ AGBO along with David Weil (Hunters) and is set to premiere in 2023. Alongside Madden and Chopra Jonas, the first-to-launch Citadel series will also feature Stanley Tucci (The Hunger Games saga). Additional local-language Citadel productions are also in the works, including an Italian Original series starring Matilda De Angelis (The Undoing).
Speaking on her participation in The Citadel franchise for the first time,Samantha says, “When Prime Video and Raj & DK approached me with this project, I decided to take it up in a heartbeat! After working with this team on The Family Man, it is homecoming for me.The Citadel universe, the interconnected storylines between the productions across the globe, and most importantly, the script of the Indian installment really excited me.”
Samantha says she is looking forward to working with Varun Dhawan . “I am thrilled to be a part of this brilliant universe conceptualised by the Russo Brothers. I am also looking forward to be working with Varun for the first time, on this project. He is someone who is full of life and cheer when you’re around him.”
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Bollywood’s Achche Din Have Come

All you doomsday prophets, the booms-day profits are here. Pathaan has opened the floodgates again for Bollywood’s bumper bonanza at the boxoffice.And now there is only the achche din ahead for Hindi cinema.
In the next two months there are three sureshot blockbusters coming up, beginning with Shehzada. An astute devilishly impish adaptation of Allu Arjun’s 2020 Telugu blockbuster Ala Vaikunthapurramuloo.The super-popular Kartik Aaryan gives his own spin to the character. This performance will take Kartik to the next level of stardom. Kartik’s version of Ala Vaikunthapurramuloo is radically different from its Telugu version. Shehzada takes the core idea of the Telugu original and turns it into a something completely different. Kartik’s co-star in Shehzada is Kriti Sanon with whom he earlier shared superhit space in Lukka Chuppi.
Then there is Luv Ranjan’s ravishing rom-com Tu Jhoothi Main Makkaar. The director’s male viewpoint on the chaos of love relationships crests to a comic high in his latest. Ranjan for the first time, collaborates with Ranbir Kapoor for the first time collaborates with Shraddha Kapoor who badly needs a hit.This film should do the trick. The winsome lead pair tries to do one another in a game of Luv This is Luv Ranjan’s Hum…Aapke Hain Con. Ranjan has in the past used the romcom space to entertain his audience to the hilt, he says this time the stakes are different. It is not something we’ve seen before.
Finally it is Rocky Aur Rani Ki Prem Kahani. Karan Johar’s first directorial in six years(not counting the one segment each in Ghost Stories and Lust Stories). This time he has assembled a dream star-cast of Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and the boxoffice darling(s) Alia Bhatt. But trust me, this one is not about assembling stars into a complacent plot. The writing in this zany Romeo & Juliet is so crisp and engrossing, the experience is likely to be the visual version of a multi-flavour icrecream cone. Colour, choler and karma collide in this tragic-comic love story . Let the box office dhamaka begin from the house of Dharma.
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