Digital Lure: Will Yashraj Finally Succumb?
So far Yashraj Films has unofficially made its stance on straight-to-digital very clear. The production house had decided to not give in to the quick-release lure , come what May. Or June. Or July…No matter how long it takes Yashraj, we were led to believe, would wait for theatres to open.
But now one hears that India’s biggest production house has decided to give in to the temptation of immediate money.
We hear the first film produced by Yashraj to hit the OTT platform would be Dibakar Bannerjee’s much-delayed Sandeep Pinky Faraar featuring Arjun Kapoor and Parineeti Chopra.
A source in the know says, “They are getting a good price for it.No one would want to release it in theatres after the pandemic.So why not?”