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Heeramandi: Will It Save Netflix India?
Netflix India who are said to be in a serious financial mess, are going all out to nurture and project Sanjay Leela Bhansali’s unlimited series Heeramandi as their biggest USP since Sacred Games.
Netflix India has not really had a serious success since Sacred Games . Several of their prestigious premium products like Bombay Begums failed to crack the code.Recently the failures have multiplied.Attempts to pump up unlikeable films like Thar and Red Notice as their USPs has not helped.
All hope is now glued to Sanjay Leela Bhansali’s Heeramandi a song-and-dance costume drama which boasts of Bhansali’s trademark exquisiteness.
Sources say Netflix will spare no effort to ensure every episode is a work of art.
Says a source. “Bhansali is personally supervising every episode although officially he only directs the first episode. His trademark lavishness would be visible in every frame. Netflix has given Bhansali a free hand to do what he wants.”
Apparently money is no problem. Netflix just wants a spectacular webseries from Bhansali which would overturn the tirade of criticism that the opposers of OTT platform have lately hurled at Netflix.