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Kailash & Aarti Surenderanath, Superstars Of The Ad World On Their Transition Into The Digital World
Kailash Surendanath an iconic name in the ad world has taken the plunge into the OTT platform with Applause Entertainment’s weberies Chakravyuha.
Recalling his journey Kailash says “I started making films from the age of 18. My Dad Surendranath was a singing-star of the 1950s.One fine day I had a meeting in Lintas. My career as an ad filmmaker took off after my Liril film with the legendary model Karen Lunel.I never looked back after that.I kept doing all the major brands.And, well, here I am!”
Getting married to model Aarti Surendranath changed Kailash’s life. “I continued the rest of my journey with her.We did the national integration films. We did Miley sur mera tumhara , Raag desh, Spread The Light Of Freedom … We became known for these.”
In-between Kailash and Aarti had a setback . Says Kailash, “We signed up with VijayAmritraj to make a feature film Love You Hamesha which never took off. We had A R Rahman, Akshaye Khanna and Sonali Bendre on board. Unfortunately Vijay didn’t have a proper producer in the South. The film was stalled . There was some cheating involved. That was sad, but nonetheless all a part of the learning experience , as you go through life. But it disheartened me. I didn’t want to get into the longstory format at that period of time .”
Then came the digital wave and Kailash was keen. “The entertainment industry was far less organized back then. Now it’s different. I’d say getting into OTT with Chakravyuha is one more decisive moment in our career.It is a change.And one more vertical added .I’ve started a new company for the OTT content.Our first product is Chakravyuha which is done for Applause Entertainment.”
Kailash didn’t think he would make the jump. “I never considered going into television production. But when OTT came our way we knew we wanted to do this. But we didn’t really know anyone at Netflix, Amazon, etc.At this point Sameer Nair galvanized Applause Entertainment into OTT production. This was our cue to enter the OTT field .Sameer has been a good friend for years and his enterprising spirit has followed him wherever he has gone .We kept discussing the various projects. He has amazing experience and so many feathers in his cap. He seemed the ideal person to work with.”
At this point Kailash made Sameer Nair an offer. “We pitched these Inspector Virkar books by Piyush Jha to Sameer . Sameer took an instant decision. Everything fell into place immediately thanks to his wonderful team. Now there is no looking back.We want to do more content for the OTT space, and better and better.Chakravyuha under Sameer’s guidance was a learning experience. Of course we know how to make films. But with Sameer we learnt the specifics of the OTT game.Cinema won’t go away anywhere.Streaming and going to the movies will co-exist .We will aim to make quality content on the digital space.”
Kailash’s better-half Aarti Surendranath says, “It’s true that Kailash and I work together . But we are very strong individuals and have learnt to respect one another’s space and talent. Kailash’s achievements are all self-made. His Mile sur mera tumhara has become the second national anthem of the country.People think we are on the same page all the time. That’s just not true. We like to meet half-way in our perspectives.It’s a challenging partnership , not as easy as it may seem to the outside world.”
Aarti is all for the OTT space. “We were hesitant to get into television. Feature films also didn’t work out. The OTT came into our lives at the right time.We had no idea of its business angles. Because of Sameer Nair we pushed ourselves into this platform. We had other friends we could have gone to. But we were very comfortable putting ourselves into Sameer’s hands. He was there for us as we took the plunge.”
Aarti sees the OTT as the future. “The OTT platform is where the future is.Of course we are cinema loyalists. And movie theatres will always be there. But the OTT platform has opened up new opportunities and avenues . It’s tough competition. Movie theatres and OTT platform will flourish independently. Yes, there is a censorship issue. But come what may,the digital platform is here to stay.The social and digital media make you answerable to the public like no other previous platforms.However the star system will rule all entertainment platforms because the public listens to them.”
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Why On Earth Is Sushmita Sen Smoking A Cigar In Aarya’s First Look?

Season 3 of Aarya is being shot as you read this, and naturally Sushmita Sen is super-kicked about it, so kicked that she has put out a video where she is seen in the best Lady Boss version of herself.
Alarmingly, she is seen puffing away at a cigar, to complete her Badass Lady Boss image.
There was a time when women smoking cigarettes in Hindi cinema signaled vampishness. If a female actor was shown smoking it meant she had evil designs over the hero, and life in general.
Sushmita being Sushmita, a cigarette won’t do. A cigar it is, to go with her formidable image. The last Bollywood actor I saw smoking a cigar on screen was Premnath in the 1970s. Back then so many people didn’t die of cancer by smoking.
These are different far more dangerous and deadly times.
Sushmita is an iconic actor.She needs to be more careful about the image she projects . Smoking a cigar doesn’t enhance a woman’s(or a man’s) muscle power. Nor does it make her look cool.
About shooting for the third season of Aarya Sushmita says, “Aarya is synonymous with my name. I have lived as Aarya for two whole seasons and the love received by the audiences has only encouraged me to do more. Walking on the sets of Aarya Season 3 makes me feel at home and gives me a sense of empowerment. I’m grateful to the entire team at Disney+ Hotstar, Ram Madhvani Films and Endemol Shine India for the vision of creating Aarya and taking it to newer heights with every season.”
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Shah Rukh, Deepika, John Will Meet The Media On Monday At 4 pm(But There’s A Catch)

Pathaan has effectually discredited the efficacy of media interactions to promote a film. The film’s lead actors Shah Rukh Khan, Deepika Padukone and John Abraham did not conduct any press or portal interviews to promote the film.
And yet Pathaan is a blockbuster.
This weekend the Pathaan producer Aditya Chopra of Yash Raj Films took a call on behalf of the Pathaan team to do one media meet at the Taj Land’s End in Mumbai on Monday January 30 at 4 pm.
The three principal actors and director Siddharth Malhotra will address the media.
But here’s the catch: the media will not be allowed to ask any questions. There will be no Q& A s or one-on-one interactions.This basically means that the Pathaan team will have an opportunity to say what it wants to the media. But the media will have no say.
Make what you will of this one-way traffic.
A source close to Yash Raj informs me that this is the pattern regarding the media that Yash Raj will follow for future releases: no press meets no promotional engagements.
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Fake Projects of Pathaan Director Being Planted In Media

Siddharth Anand Denies Considering Any Project With Deepak Mukut
A word of caution to those marketing and publicity wizkids who think it’s okay to plant fake stories on (fake) projects with the Pathaan director.
It is not.
Such baseless announcements are meant only to raise the equity of the producers with whom Siddharth Anand’s name is linked. One such producer whose name has cropped up after the spectacular success of Pathaan is Deepak Mukut.
There were reports everywhere that Siddharth Anand’s next would be with Mukut.
Turned out to be a false rumour.
A source in the know informs, “Siddharth now has to complete Fighter starring Hrithik Roshan and Deepika Padukone for Yash Raj.Then he is committed to direct the sequel to War 2 for Yash Raj films. They will then start work on the next film in the Pathaan franchise. There is no scope or room for any outside projects for Siddharth Anand. So every announcement that you read of a new film to be directed by Siddharth Anand for an outside producer is likely to be a hundred percent fake.”
When I asked Siddharth Anand about the supposed project with producer Deepak Mukut he promptly replied, “NOT AT ALL.”
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Pink Director’s Next Featuring Yami As A Crime Reporter To Stream From February 16

Anniruddha Roy Chowdhury whose Pink featuring Amitabh Bachchan and Taapsee Pannu was one of the most important films of 2016, is all set to release his next Hindi film.
Entitled Lost, Anniruddha’s film , based on true events, will see Yami Gautam Dhar(that’s what the actress calls herself after her marriage) as a crime journalist. LOST is an emotional social thriller that represents a higher quest, a search for lost values of empathy and integrity.
Inspired by true events, Lost is a story of a bright young woman crime reporter in her relentless search for the truth behind the sudden disappearance of a young theatre activist.

Lost
Says Aniruddha “The shoot of LOST has been an incredible journey. I have been eager for the release of our hard-worked venture. The film is a realistic highlight of media in a social context and I am sure that it will give the audience a compelling watch. I am curious about its release and see the responses it shall get. I hope they will welcome it with open hearts.”
Yami Gautam Dhar who plays the lead of the crime reporter says, “I can’t be happier and more proud of the film’s selection for the opening night at CSAFF. I feel like its one that the people will connect to and will be the one that you cannot miss, especially in the current age and time. I have loved playing this role because it was such a special experience, it allowed me to explore so many layers of emotions as an actor and the entire team has worked really hard on it. I genuinely cannot wait for the film’s release, especially to see the reactions of the audience to it.”
The crime investigation drama boasts a stellar cast. Along with Yami, the film will feature Pankaj Kapur, Rahul Khanna, and an ensemble of younger talent, including Neil Bhoopalam, Pia Bajpai, and Tushar Pandey, in pivotal roles.
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