Bhool Bhulaiya 2 Heads For 200-Crore Club, Industry Pins Hopes On Jug Jugg Jeeyo

Will  Jugjugg Jeeyo break the Bhool Bhulaiya spell on the bxoffice? The audience seems to be in the  mood for laughter. The  more serious stuff, they are happy to watch at home.

Explains Anees Bazmee, “Comedy is  a very  collective  genre. You  can cry at home alone. But for laughter, you need company.A  good comedy will always get an audience.”

The success  of Bhool Bhulaiya2  indicates a  way ahead  at  the boxoffice for  theatrical releases: laughter and action,  preferably both together, are the USPs  that audiences are looking for.

Speaking on his special  affinity to the  comedy genre, Kartik Aaryan says, “Laughter is the best medicine for everyone. See, life has its own patterns of ups and downs and if one knows how to keep a smile and sail through it, then smile and laughter indeed serves as a medicine. This medicine is compulsory for everyone and Bhool Bhulaiya 2 gives you this laughter-medicine dose in abundance. I have always loved doing comedy, I started my journey with Pyaar Ka Punchnama, which was a refreshing comedy, today it’s considered  a cult  comedy . Comedy is something I started with and I feel most at home with.”

 Roshan Singh, a prominent film exhibitor of Bihar feels the laughter challenge is the best bet for filmmakers. “The success  of Bhool Bhulaiya 2 shows  people  want  to  go to theatres  to laugh. After  Bhool Bhulaiya 2 I see the same potential in Jugjug Jeeyo at the  boxoffice.The trailer had the people  falling off their  chairs. The cast of Anil Kapoor, Neetu Kapoor, Varun Dhawan and Kiara Advani is very charming. In fact Kiara  has already been appreciated in  the  comic genre  in Bhool Bhulaiya2. In addition Jugjugg Jeeyo has Karan  Johar and Dharma Productions’ ISI mark.It cannot fail.”